Innagen
Launching a new brand and website for world-first tech set to transform the future of food
OnHand
A feel-good brand for a platform turning missions into movements
OnHand is a social and environmental impact app that encourages employees to take part in bite-sized volunteering missions. Backed by a growing network of big-name charity partners, it connects those in need with those ready to give.
It’s volunteering made simple. Employees can open the on-demand, location-based app and join in as easily as booking a taxi. Wherever they are, whenever it suits — they can find meaningful missions aligned with the causes they care about.
With the business going from strength to strength — including a standout moment on BBC’s Dragon’s Den — we were brought in to craft a bold new identity to power OnHand’s next phase: enterprise-level B2B growth.
A Little Lift
At the heart of the rebrand is the new logo. We enlisted the help of lettering artist Alec Tear to lend us a hand crafting a logo that touches on the human-to-human nature of the brand.
Retaining the hand-drawn qualities of the previous logo, the new version features connected letters and offset, cursive strokes. The uplifted arched crossbar of the ‘H’ adds a sense of vitality and momentum through the logo. The logo works on a single line but can be easily stacked for digital formats.
Giving the Brand Colour
The logo is complemented with a cheery sunshine yellow to dial up the positive vibes. Meanwhile, the supporting colour palette features earthy shades and deep teal hues; which are contrasted with pops of colour for punchy captions and call-to-actions.
We crafted a perma-positive brand voice; with succinct, encouraging and celebratory headlines. This is reinforced with the hero font Agrandir which oozes positivity. Paired with Plus Jakarta, the font choices are warm, welcoming and accessible to all.
Giving the Brand Colour
Emoji Time
A suite of charming, custom emojis help to lift missions off-screen and bring them to life in a way that feels authentic and palpable.
These are used alongside, and within, lozenges and rounded modules that connote an app experience with more immediacy.
Impact
We caught up a year later with OnHand to find out how the rebrand has positively impacted their business.
Watch the Project Story.
Click here
3x
Increase in inbound leads
2x
Revenue growth
10x
Uplift in daily active users
Celebrating Moments
User-generated photography combined with cause-and-effect storytelling, celebrates successful missions and propels them into the real world. Mission and name badges add a sense of achievement and reflect the gamified nature of a mobile app.
A candid photography style aims to capture meaningful moments as they happen; from individuals completing missions, team-building tasks, and the friendships that are formed. OnHand puts people right at the forefront of their brand and champions their hard work.
Celebrating Moments
The Fiasco team just got it from the outset. We’ve now got a super positive brand that reflects our vision – and is really compelling for both employees and employers. Not an easy feat.
Sanjay Lobo MBE, CEO
What's Next?
Venga
Driving momentum with a bold identity for next-gen fintech start-up
